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How to Make Money on Twitch and Diversify Your Earnings As A Streamer

How to make money on Twitch

Searching for methods to increase your income through your Twitch channel in 2023? You’re in the right place! This piece will explore various strategies for earning money on Twitch, offering advice to improve your broadcasting career.

What is Twitch?

Twitch is a live-streaming video platform that focuses on video games. The site mainly features gameplay streams from gamers but also broadcasts a variety of other content, such as music and creative content. Twitch has paid subscriptions that let users donate to streamers in exchange for special features like emotes, voice chat badges, and other exclusive perks.

How to make money on Twitch

The key to making money on Twitch is to appeal to your audience and build a community of viewers who enjoy watching your content. As your channel grows, you will become eligible for the Twitch Affiliate program and can start earning money from paid subscriptions, bits, donations, and ads. However, it’s important to note that monetizing your channel on Twitch takes time and effort, and you need to consistently produce quality content and engage with your audience to build a strong community.

Also, if you want to make as much money as possible on Twitch, you should have multiple avenues to make money. This means you should look into different ways to make money and not just rely on one. Some popular ways to make money from your Twitch channel are to offer subscriptions, accept donations, run ads, and do affiliate marketing or brand partnerships, which we will talk about in more detail later in this article.

How much does the average Twitch streamer make?

The average Twitch streamer makes anywhere from a few dollars to tens of thousands per month. It all depends on how many people watch the streamer, how active they are on social media, and how well they can make money from their content. Monetization can come from donations, subscriptions, sponsorships, affiliate marketing, and ad revenue. Affiliates and Partners earn more money because they have access to more monetization options, like subscriber-only streams and emotes. Also, some streamers can make money passively by selling merchandise or game-related items. Ultimately, how much an average Twitch streamer earns is dependent on the streamer’s ability to engage viewers and create entertaining content that will attract an audience that is willing to support them financially.

Streamer TypeSubscribers/ViewsRevenue SourcesAverage Income per Month
Small Streamers100 subscribers or lessSubscription model, Ad-hoc donations$50 – $1,500
Average Streamers1,000 views per monthSubscriptions, Donations, Advertising (for Affiliates and Partners)$2,500
Expert StreamersConsistently growing and engaging communities, streaming 40 hours per weekSubscriptions, Donations, Advertising, Sponsorships, Affiliate Marketing$3,000 – $5,000
Celebrity StreamersMillions of views per streamSubscriptions, Donations, Advertising, Sponsorships, Affiliate Marketing, Merchandise SalesUp to Millions per month
Average Streamer Income by Viewer/Subscriber Count

Tips for Monetizing Your Twitch Channel

  • Find your niche: To appeal to your audience, it’s important to find a niche that you are passionate about and that aligns with your interests and skills.
  • Build a community: Engage with your audience by responding to comments, creating polls, and hosting giveaways. Building a strong community will increase your chances of monetizing your channel successfully.
  • Diversify your income streams: As mentioned before, don’t rely on one method of monetization. Explore different options and find what works best for you and your audience.
  • Consistency is key: Having a consistent schedule and being active on the platform will help you to build a following and attract more viewers.
  • Follow the rules: Make sure to abide by the platform’s rules and guidelines to avoid penalties or bans that may negatively impact your monetization efforts.

12 Ways to Make Money on Twitch

  • Become a Twitch Affiliate: With the Twitch affiliate program, Twitch affiliates can earn money from specific games, sales, and Twitch Bits. To be eligible for the Twitch Affiliate program, you must meet the following criteria:
    • At least 500 total minutes broadcast in the last 30 days
    • At least 7 unique broadcast days in the last 30 days
    • An average of 3 concurrent viewers or more over the last 30 days
    • At least 50 followers.
  • Twitch Partner Program: With the Twitch Partner Program, you can earn a portion of ad revenue generated during your streams. To qualify, you’ll need to stream regularly, have an established, engaged audience, and be a role model for your Twitch community. The minimum qualifications to be eligible to apply for the Twitch Partner Program are as follows:
    • Stream for at least 25 hours
    • Stream on at least 12 different days
    • Maintain an average of 75 viewers (concurrent viewership excluding views from suggested, raids, and embeds)
  • Start Your Own Twitch Store: You can start selling your own merchandise and products on Twitch, such as T-shirts, mugs, or posters related to your topic on sites like Streamlabs and Streamelements.
  • Donations: If you have a Twitch account that is not yet set up to accept subscriptions, you can allow donations for your channel. This is a great way to earn money on Twitch until you become successful enough to amass subscribers. You can set up a donation using a Steamlabs/StreamElements tip page or a PayPal donations button.
  • Offer Twitch Subscriptions: Twitch subscriptions are one of the most popular ways to earn money on Twitch. Offering subscriptions gives paying subscribers perks such as exclusive content, badges, and emotes.
  • Advertising: As your channel grows, you can start to earn money from ads playing on your channel. This can be done through Twitch’s ad platform or through third-party platforms such as YouTube or Facebook. To be eligible for YouTube’s ad revenue, you need to fulfill these criteria:
    • Have at least 1,000 subscribers
    • Have at least 4,000 watch hours during the last 12 months. You can also use the Twitch monetization techniques on your YouTube channel to help encourage the growth of your YouTube channel.
  • Sponsorships: As your channel grows, you may be approached by companies looking to sponsor your stream. This can include product placements, sponsored streams, or affiliate programs.
  • Hosting Other Streamers: As your channel grows, you may be approached by other streamers looking to host their stream on your channel. This can be a great way to earn extra money while also helping out other streamers.
  • Game Sales: If you are streaming a game that is available for purchase, you can earn money from sales made through your stream.
  • Affiliate Programs: There are many affiliate programs available that allow you to earn money by promoting products or services on your stream.
  • Paid Chat: Some streamers offer paid chat rooms where users can pay to participate in exclusive chats with the streamer.
  • Paid Online Courses: You can create and sell your own online courses related to your topic or niche, such as a course on how to monetize your Twitch channel

Both Twitch Affiliates and Partners are able to leverage the platform’s affiliate program to earn more money. Through the affiliate program, streamers can promote products and services from Twitch’s partners and earn a commission when viewers purchase those products. This is a great way for streamers to maximize their earning potential, as it provides an additional source of passive income.

Understanding Twitch Subscriptions: How to Set Up Subscriptions and Benefits for Subscribers

Twitch Subscriptions are a powerful tool for streamers looking to monetize their content and build a loyal audience. Setting up Subscriptions on your Twitch channel allows viewers to support your channel by paying a recurring fee. In return, subscribers gain access to exclusive perks and benefits.

To set up Subscriptions, Twitch streamers must first be an Affiliate or Partner on the platform. Once you have the appropriate status, you can enable Subscriptions on your channel and set the monthly price for your subscribers. You can also create different Subscription Tiers, each with its own perks and benefits. Some popular perks for subscribers include ad-free viewing, custom emotes, and badges.

Twitch streamers can also use Affiliate Marketing to promote products and services to their subscribers, which can generate additional income. By partnering with brands and promoting their products or services, streamers can earn commissions on any sales made through their affiliate links.

By setting up Subscriptions and using Affiliate Marketing, Twitch streamers can earn money online, increase their viewer base, and grow their social media presence. Streamers who are serious about monetizing their content and building a loyal audience should consider implementing these strategies on their channel.

Utilizing Twitch Donations: How to Set Up Donations and Receive Donations with StreamLabs

Donations are a popular way for Twitch streamers to monetize their content and generate passive income. Twitch donations allow viewers to directly support the streamer by donating money to them.

Setting up donations on Twitch can be done easily using third-party platforms like StreamLabs or StreamElements. These platforms make it easy for streamers to create a donation button and link, which can be customized to fit the streamer’s style. Once a donation button is set up, it can be added to the streamer’s Twitch channel, website, or social media pages for viewers to access.

StreamLabs and StreamElements also provide alert widgets that can be integrated with streaming software to notify the streamer of incoming donations and display them on stream. This allows streamers to keep track of donations and create more engagement with their viewers.

In summary, Twitch donations can be a great way for streamers to generate income, and setting up donations with StreamLabs or StreamElements is a great way to get started. It’s an easy and efficient way for viewers to support their favorite streamers and for streamers to monetize their content.

Engaging Your Audience with Twitch Bits: How to Set Up and Earn Revenue from Twitch Bits

Twitch Bits are a virtual currency that viewers can use to support their favorite streamers. Bits are worth around $0.01 each, and every time a viewer uses them, the streamer receives a portion of the revenue. This is a great way for Twitch streamers to earn a passive income while live streaming and playing video games.

To start earning revenue from Twitch Bits, streamers must be a part of the Twitch Affiliate or Partner program. As an Affiliate, streamers can start earning Bits after reaching a certain number of followers and stream hours. As a Partner, streamers can start earning Bits from the first day they join the Partner Program.

Streamers can also get their viewers involved by setting up Bits Cheering Leaderboards and making special content for Bits users. This gives viewers a fun way to interact with the streamer and encourages them to use Bits to support the streamer.

Twitch Bits are a great way for Twitch streamers to keep their audience interested and make more money. Setting up and earning revenue from Twitch Bits is an easy and effective way for streamers to make money online and generate a passive income. If you’re looking to start making money with Twitch, using Twitch Bits is an excellent place to start.

Maximizing Sponsorship Opportunities: How to Find and Negotiate Sponsorships

In addition to reaching out to potential sponsors directly, streamers can attend events and networking opportunities to meet and connect with potential sponsors. Industry events like gaming conventions and expos are great places to meet and network with companies in the gaming and streaming industry. Streamers can also attend meetups and networking events specifically for streamers and content creators, where they can connect with other streamers and potential sponsors.

Another way to maximize sponsorship opportunities is by building a strong, engaged audience. A large and dedicated audience can be an attractive selling point for potential sponsors, as it means that the streamer has a built-in audience for the sponsor’s product or service. Streamers can achieve this by creating high-quality, engaging content and building a community around their channel. This can include regularly streaming, interacting with viewers, and promoting their channel on social media.

In summary, making money on Twitch as a streamer requires a combination of good content, community building, and monetization strategies. Utilizing the Twitch Affiliate program, Partner program, and Sponsorship opportunities, streamers can make a long-term, passive income from the platform. By setting up Subscriptions, Donations, Bits, and Affiliate Marketing, while engaging their audience and building a community, streamers can maximize their earning potential and succeed as a professional streamer on Twitch.

Can Streaming on Kick Help Me Make Money on Twitch?

Can streaming on Kick help me make money on Twitch? Absolutely! If you’re just starting out, these streaming on kick: beginner’s essential tips can be a game-changer. Kick allows you to connect with potential viewers and build a community, increasing your chances of gaining loyal followers who might donate or subscribe.

Can VR Gaming on Twitch Help Streamers Make More Money?

Can VR gaming on Twitch lead to greater financial gains for streamers? The future of VR gaming holds immense opportunities for streamers looking to increase their earnings. By investing time and effort into streaming virtual reality gameplay, streamers can attract a larger audience, secure brand partnerships, and explore various revenue streams such as sponsorships and donations. Embracing vr gaming’s future and investing in this emerging trend can potentially open new doors for streamers to make more money on Twitch.


Making money on Twitch can be a lucrative career if you take the time to learn about the different monetization methods available and how to use them effectively. From becoming a Twitch Affiliate or Partner to offering subscriptions, donations, and sponsorships, there are many ways to earn money on the platform. By building a strong audience and community and utilizing social media, YouTube, and live streams to showcase your demographics and engagement metrics, you can increase your chances of success in establishing brand partnerships. With hard work and dedication, you can create a stable and profitable streaming career on Twitch. Finally, It’s always important to consult with a tax professional or accountant for personalized advice on navigating your country’s or state’s specific tax laws and regulations, especially if you are looking to make money streaming and turn streaming on Twitch into a career.